Companies are increasingly persuing markets beyond their borders. Also the information and communication revolution promises to change the nature of buying and selling procedure. People anywhere in the world can access the internet and companies homepage to scan offers and other goods.Via online services they can give and get the advice on products and services by chatting with other users, determine the best value, place orders and get next day delivery. As companies enter in new markets they must drop their traditional assumptions about market behaviour and adopt their offering to other states, countries cultural pre-requisities. Companies must think globally but plan and act locally. The strategies and planning for marketing of the products is the work of sales development executives at various level to visit the concerned in the various organization and hold talks with them to get the approval of the company's product.

As our company possess a variety of products like writing paper, printing paper, packaging paper, pasting paper etc, we have to plan effectively the marketing fields and strategies to be adopted.

1) For writing and printing paper we serve the publishers, printers, notebook, exercise book, envelope, letter head & visiting card manufacturers etc.
2) For wrapping and packaging paper we are feeding converters, cartoon makers, box makers, packers etc.
3) For Coated & Speciality paper we are serving high quality magazines and books publishers, pamphlets, brochures printers, paper bag manufacturers, advertisers, calender and diary, wedding and greeting card, label and sticker manufacturers etc.
4) We are supplying polymers to traders as well as direct end users such as laminators, coaters, rope manufacturers, moulders etc.
5) We are supplying Wood Pulp directly to Paper mills, Urea formaldehydrade, melamine and bakelite industries, sanitary napkins manufacturers etc.